Brother Genuine continuous length label rolls let you create labels, photos, stickers and more up to 17 inches long. Features ZINK® Zero Ink technology with all colors for high-quality photo printing embedded in the paper. ZINK® paper is water, tear and smudge resistant with an adhesive backing. Have fun decorating, personalizing, organizing and creating everything from handmade gifts, gift wraps and tags, greeting cards and invitations, jewelry, photo projects, party favors, kids' stickers, and family fun items to tackling a myriad of organization tasks, business projects, address labels, scrapbooking, home decor, and more.