Ultra Downy Fabric Conditioner softens, freshens and protects your clothes, leaving a pleasing floral scent. It's easy to use in both top-loading and front-loading machines. Relentless agitation, high-speed spinning and intense dryer heat can damage clothes at the fiber level. Downy helps strengthen fibers so your clothes maintain their original shape. Downy also smoothes fibers, reducing the friction between them that causes them to break and lead to pilling and fuzz. When fibers break, they also cause colors to appear dull so using Downy also helps keep your clothes from fading.